Strategic Planning Using the Balanced Scorecard

Linking the Balanced Scorecard with the Organisation's Strategic Plan

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Date Duration Venue Fees
01-05 Jul 2024 5 Days Dubai - UAE US$4,450 Register
26-30 Aug 2024 5 Days Salalah - Oman US$4,450 Register
07-11 Oct 2024 5 Days Dubai - UAE US$4,450 Register
02-06 Dec 2024 5 Days Dubai - UAE US$4,450 Register

Course Overview

Strategic Planning presents a unique challenge to most organisations today, whether they are private, public, or non-profit entities. Many of the concepts and techniques that deal with strategic planning have been developed and used successfully by the most prominent business organisations in the world as well as the newest startups. One of the most critical drivers of business success is a leader’s ability to design and implement a strategy for the company. The Balanced Scorecard enables companies to better align their organisational structure with strategic objectives. In order to execute a plan well, organisations need to ensure that all business units and support functions are working towards the same goals. It’s a mechanism that helps the management track down the organisation’s performance and can be used as a management strategy.

This 5-day interactive Strategic Planning using the Balanced Scorecard training course has been specifically designed to provide a solid understanding of strategic planning and organisational excellence and how the organisational excellence model provides a collection of best management practices by using Balanced Scorecard for each key management area. A good example (governance, leadership, planning, customers, employees, work processes, suppliers and partners, resource management, and performance measurement) is evaluating organisations’ existing performance management systems. Also, identify the significant issues and challenges affecting the performance system’s implementation.

Course Objectives

The participants attending this training course will learn to provide a solid understanding of strategic planning and organisational excellence and how the organisational excellence model provides a collection of best management practices by using a Balanced Scorecard for each key management area.

As a result of this training course, the participants will achieve the following objectives:

  • Understand the concepts of management, business strategy, and organisational excellence
  • Know how to align the business process with strategic goals
  • Motivate participants towards renewal and improve the organisation’s strategic goals and plans
  • Understand the importance of strategic management and organisational excellence as competitive tools
  • Use the appropriate tools and techniques to create a strategic plan that directs the organisation from the executive to the front line

Target Audience

This training course will help individuals who need more planning or strategic planning experience. Not involved in running an organisation, project or department before, it will focus on action planning and now realise how important strategic planning is. 

It will be valuable to the professionals, including (but not limited to) the following:

  • Managing Directors
  • Human Resource Managers
  • Branches Managers
  • Strategic Planning Managers
  • Project Managers who lead Teams

Training Methodology

This training course is driven by a blended learning approach based on adult learning techniques such as lectures, video presentations, trainer-facilitated workshop exercises, case studies, self-reflection, and debates. The different methods will lead to higher engagement because the delegates will be doing things and thinking about what they are doing. Furthermore, it will build self-confidence, and they will be pulled out of their comfort zones to share their thoughts, opinions, and conclusions about specific topics. Lastly, this blended learning approach will allow instant feedback and improvement and stretch creativity and innovation.

Course Outline

Day One

Introduction to Strategic Planning

  • Identifying Values
  • Defining Your Vision
  • Designing a Mission Statement
  • Setting Goals
  • Balanced Scorecard
  • Balanced Scorecard Conceptual Evolution
Day Two

Strategy Analysis

  • SWOT Analysis and PESTLE Analysis
  • Setting Business Goals
  • Assigning Roles, Responsibilities, and Accountabilities
  • Problem Solving in Action
  • Balanced Scorecard Implementation and Use
Day Three

Strategic Planning Process

  • Who should be involved in a strategic planning process?
  • Defining the Strategic Framework
  • Strategy Formulation:
    • Vision and Mission
    • External & Internal Assessment
  • Strategies In Action
  • Determine Strategic Initiatives
Day Four

Strategies Implementation

  • Implementing Strategies
  • Analysing Strategy-change
  • Analysing Organisational Structure
  • Analysing Organising Culture
  • Developing an Effective Reward Structure
  • Exerting Strategic Leadership
  • Selecting an Implementation Approach
Day Five

Evaluating Results

  • Evaluation Framework
  • Characteristics of an Effective Evaluation System
  • Contingency Planning
  • Auditing
  • Strategy Revamping and Goal Setting
  • Balanced Scorecard & Strategy
  • The Development Process of the Balanced Scorecard


Upon successful completion of this training course, Newage Certificate will be awarded to the delegates.

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