Advanced Professional Certificate in Strategic Management

Applying Leading-Edge Strategy in Today’s Business

Options & Brochure

5 Found
Date Duration Venue Fees
22-26 Jul 2024 5 Days Barcelona - Spain US$5,450 Register
16-20 Sep 2024 5 Days London - UK US$5,450 Register
18-22 Nov 2024 5 Days Lisbon - Portugal US$5,450 Register

Course Overview

This Advanced Professional Certificate in Strategic Management training course is designed for business leaders and professionals seeking a competitive edge in today’s complex and ever-changing business environment. It covers both the fundamentals of strategy and the latest innovative approaches for achieving high-impact results.

The participants will be challenged to apply the concepts directly to your own business reality, with topics ranging from business model innovation to culture building, trends analysis to value pricing. Through case studies and guidance drawn from thought leaders, they will enhance their tools and techniques to help them take their business to the next level.

Course Objectives

After the training course, the participants will learn to:

  • Analyse your business reality and make strategic decisions that are directly applicable
  • Develop an innovative mindset and design systems and procedures that unlock innovative in your organization
  • Design and implement strategies that leverage greater value for your customers, help you capture new markets, and enable you to tackle strategic challenges
  • Apply principled leadership systems that enhance your strategic choices and compound your results
  • Create a winning company culture that fosters innovation, collaboration, and high performance

Target Audience

This training course is for professionals who want to develop a strategic mindset and enhance their strategic decision-making skills.

It is suitable for a wide range of working professionals, including (but not limited to) the following:

  • Business Leaders
  • Senior Managers
  • Marketing Managers
  • Innovation Managers
  • Business Development Managers
  • Entrepreneurs
  • Consultants
  • Business Analysts
  • Project and Product Managers
  • Sales Executives
  • Market Researchers
  • Human Resource Managers
  • Operations Managers
  • IT Managers
  • Engineering Managers
  • Customer Service Managers

Training Methodology

This training course uses an interactive approach with practical, real-world applications includes lectures, case studies, group discussions, and individual and group exercises to promote experiential learning. The focus is on active participation, collaboration, and acquiring tangible skills and strategies that can be immediately applied to the delegates’ work environments. Personalised guidance will be provided by the experienced trainer to ensure participants achieve maximum learning outcomes.

Course Outline

Day One

Strategic Management

  • The Essential Components of Strategy
  • Strategic Problem Solving
  • Framing the Challenge and Formulating a Strategic Hypothesis
  • Strategic Analysis and the Industry Environment
  • Strategic Sources of Power and Multipliers
  • Core Strategic Challenges
Day Two

Strategic Innovation

  • Fundamentals of Innovation
  • Gaining Insights: Tools and Techniques
  • Trend Curation and Analysis
  • Business Model Innovation
  • Implementing Innovation in the Organisation
  • Bringing Innovation to Market
Day Three

Unlocking Strategic Value

  • Unlock Strategic Value and Create a Strategic Roadmap
  • Scenario Planning
  • Value Pricing
  • Unlock Customer Opportunities
  • Become a “Category of One”
  • Design Your Organisation into a Learning Machine
  • Compound Your Results in a Virtuous Cycle of Action
Day Four

Strategic Leadership

  • Principled Decision-Making
  • Leadership Systems to Enhance Strategic Choices
  • Creating and Stimulating a Conscious Organisation
  • Aligning Organisational Structure with Strategy
  • The Role of Leadership and Culture in Strategy Implementation
Day Five

Strategic Implementation, Evaluation, and Control

  • Implementing the Strategic Roadmap
  • Evaluation and Control in Strategy Implementation
  • The Use of Balanced Scorecard, Bench-marking, and other Strategic Tools
  • Apply Continuous Improvement
  • Refine Strategic Plans and Roadmap with Dialectic Inquiry
  • Set Up Systems for Ongoing Feedback


Upon successful completion of this training course, Newage Certificate will be awarded to the delegates.

Options & Brochure