Navigating Global Hydrogen Markets

Course Objectives

• Gain a comprehensive understanding of the hydrogen market, including its types, value chain, potential uses, technical aspects of production, and an overview of key markets, players, and policies across Europe and Asia.
• Comprehend the key criteria for market selection, considering factors such as supply and demand, partners, customers, price levels, sectoral differences, and products and services and define business goals based on sales, products, budget, timeline, and growth.
• Apply different approaches to market entry (direct entry/investment, joint-ventures/acquisitions, import/export) by evaluating their advantages and disadvantages, suitability to target markets, and alignment with company goals.
• Critically analyze variables affecting market entry, such as legal, tax, insurance, and permitting considerations. They will also analyze the design of business processes and team selection based on case studies from Europe and Asia.
• Synthesize their knowledge to develop market growth strategies, including product and market expansion strategies and assess these strategies based on hydrogen markets, company goals, and the chosen market entry approach, drawing insights from case studies in both European and Asian contexts.