In modern years, competition, technology, and environmental issues have radically changed consumer behaviour and the function of the market, with online shopping, social media, search engines, product variety and many more, in a more user and naturally-friendly manner. The new generations have adopted different wants and have learnt to satisfy their needs in different and more complex ways. They are more educated and technologically aware and have mastered their buying behaviour by pressing a computer key or touching a screen. Therefore, businesses are now oriented to promote their customers’ interests, the physical environment, and social responsibility as the heart of all operations. This is achieved through traditional and new digital marketing applications that can control all these more effectively.
The Marketing & Brand Management training course is designed for business executives who are active or wish to develop in the fields of marketing, sales management, product branding, retailing, research and development, advertising and promotion, sales, and public relations. Participants will become familiar with modern marketing management developed in a global and digital business environment. In addition to theoretical knowledge, it gives special weight to case studies so that participants can gain from real marketing stories, get to know the real conditions of the market and be able to manage innovative products and brands. The programme focuses on the development of brands and the necessary skills marketers should possess in making managerial decisions related to the product mix and branding.
This training course summarises the complete MBA study of marketing and brand management to provide its participants with knowledge and skills that develop the ability to make relevant decisions and deepen and broaden their knowledge of these operational functions.
After the training course, the participants will learn to:
This training course is aimed at all types of marketers, salespeople and businessmen to develop their skills to become more productive.
It is suitable for a wide range of working professionals, including (but not limited to) the following:
This training course uses a combination of interactive presentations and live discussions. It will be supported with case study workshops, videos, models, tables, and charts to consolidate learning and discussion of the findings. A summary recap will be linked to the topics by the end of each day to formulate a complete training programme. Upon request, it can include a final multiple-choice test on the material as a learning evaluation method.
Upon successful completion of this training course, Newage Certificate will be awarded to the delegates.
Vivacoder Education LLC is a Knowledge & Human Development Authority (KHDA) approved training provider in Dubai with a License Permit number 629738.