Corporate Social Responsibility in the Oil & Gas Industry

The Importance of Reputational Risk

Schedules
5 Found
Date Duration Venue Fees
15-19 Jul 2024 5 Days Dubai - UAE US$4,450 Register
18-22 Nov 2024 5 Days Dubai - UAE US$4,450 Register

Course Overview

This Corporate Social Responsibility (CSR) in the Oil & Gas Industry training course addresses the raft of issues that face companies in the hydrocarbon industries. The global focus on climate change has cast the oil and gas industry as a problem sector. Disasters, oil spills and financial irregularities have all fed high-profile news stories that fuel public distrust and protest. Communities that rejoiced in the discovery of oil have sometimes grown disenchanted with the reality of its extraction and the infrastructure that grows to support it.

While some companies and host governments have handled matters deftly and with great strategic insight, this has only sometimes been the case. This training course will give you the skills to identify, monitor and manage issues affecting your organisation, map stakeholder interests and maintain positive stakeholder relationships within corporate policy and strategy framework.

Course Objectives

This training course will focus on the practical and theoretical aspects of risk, reputation, stakeholder management, and Corporate Social Responsibility.

After the training course, the participants will learn to:

  • Conduct a reputational and communications audit
  • Identify issues that impact your business and plan to monitor and manage them
  • Develop a risk and crisis management plan
  • Create a brand and reputation management strategy
  • Develop a Corporate Social Responsibility Action Plan

Target Audience

It is suitable for a wide range of working professionals, including (but not limited to) the following:

  • Corporate Social Responsibility (CSR) Specialists
  • Communications Professionals
  • PR and Corporate Affairs Professionals
  • Marketing Professionals
  • Corporate Strategists and Planners
  • Project and Programme Managers

Training Methodology

This training course will provide a valuable exchange of knowledge, ideas, and experiences—Immerse in experiential activities, collaborative group exercises, and face-to-face networking opportunities with your peers. There will be an alternation between theoretical expositions and practical exercises – individual and in groups, analysis of case studies, directed debates with the group’s active participation, and simulations of representative situations of the professional context.

Course Outline

Day One

The Dimensions of Reputation

  • Setting the Stage: The Global Issues Facing the Oil and Gas Industry
  • Conducting a Reputational Audit
  • Brand and Brand Building
  • Tools for Analysing Reputation
  • Stakeholder Identification and Mapping
  • The Role of Corporate Social Responsibility (CSR) in Building Reputation
Day Two

Issues Identification, Monitoring, and Management

  • Issues that Might Impact Your Organisation
  • Monitoring and Tracking
  • Scenario Planning
  • Using SWOT, PEST, and PESTLE
  • An Issue Management Framework and Issue ‘Owners’
  • Management Tools to Identify Corporate Social Responsibility (CSR) Opportunities
Day Three

Developing a Risk and Crisis Management Plan

  • Crisis Incubation
  • Risk Assessment
  • Media Crisis Management Plan
  • Business Continuity Planning
  • Scenario Development and Media Crisis Role Play
  • Using Corporate Social Responsibility (CSR) in a Crisis
Day Four

Brand and Reputation Management Strategy

  • The Key Drivers of Reputation
  • Stakeholder Views of Your Organisation
  • Sentiment Mining
  • Corporate Social Responsibility (CSR) Hot Issues
  • Incorporating Corporate Social Responsibility (CSR) into Your Brand Strategy
  • Developing Your Strategy
Day Five

Corporate Social Responsibility (CSR) Action Plan

  • Consolidating Your Issue and Risk Lists
  • Matching Opportunities to Your Corporate Priorities
  • Community Programmes
  • Thought Leadership
  • Awards and Accolades
  • Developing Your Action Plan

Certificates

Upon successful completion of this training course, Newage Certificate will be awarded to the delegates.

Options & Brochure