Masterclass in Corporate Communications

Course Overview

Corporate communication involves managing and orchestrating all internal and external communications aimed at creating a favourable reputation, image, and brand identity of the organization. Mastery in corporate communications involves being effective at creating and delivering the messages that need to be issued by the corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public. Transmitting communication to all stakeholders with cogency and credibility, using the appropriate media, is also a part of masterful corporate communication.

In a crowded and competitive marketplace, companies need to have a clear identity, maintain customer loyalty, investor commitment, and employee confidence, all of which corporate communications facilitates. Corporate communication is the pathway for organizations to share their mission and combine their many visions and values into a cohesive message to stakeholders.

This course offers a review of the fundamentals of corporate communication, preparation for communicating a significant change initiative within your organization, tools for working through a media crisis, or developing key messages to deliver to company stakeholders, and development for building mastery in the increasingly important function of corporate communications.

Course Objectives

As a result of this training course, you will learn to:

• Understand the fundamentals and components of corporate communication.
• Identify the essential skills of corporate communications leaders
• Design an effective corporate communications program
• Apply different techniques and tools to execute effective corporate communications program
• Employ corporate communication in new organizational developments including crisis management
• Use powerful communication skills, storytelling techniques, and other tools to empower and enhance messaging for the corporate mission and vision.

Target Audience

This program is for people to develop themselves and their ability to be effective leaders. It is a must-attend for:

• Executives, senior managers and middle managers interested in improving the way their organisation communicates, both internally and externally.
• Communications professionals and practitioners currently working in a Corporate Communications department who want to improve their contribution to the success of the business
• Individuals setting up new Communications functions
• Professionals in different disciplines, which include human relations, public relations, customer support and marketing, who understand the function of Corporate

Training Methodology

This dynamic and compelling program is offered in a workshop setting, allowing for participants to be introspective and reflective and enriched and nourished. It includes reading content on best practices and board governance theory, engaging discussion to deepen knowledge, small group breakout sessions to intensify learning, training videos to enhance the lectures, and participant role play and conversation mocking to actualize learning.