Certificate in Strategy

Acquiring and Implementing Strategic Plans for Maximum Impact

Options & Brochure

5 Found
Date Duration Venue Fees
16-20 Oct 2023 5 Days Athens - Greece US$4,450 Register
18-22 Dec 2023 5 Days Dubai - UAE US$3,450 Register
10-14 Jun 2024 5 Days Chicago - USA US$6,450 Register
19-23 Aug 2024 5 Days Dubai - UAE US$4,450 Register
14-18 Oct 2024 5 Days Athens - Greece US$5,450 Register
16-20 Dec 2024 5 Days Dubai - UAE US$4,450 Register

Course Overview

This 5-day interactive Certificate in Strategy training course will show the participants how to provide their organisation with a clear vision and long-term plans to help it move in that direction. It will take them, step-by-step, through a systematic approach to focus on the future; provide a clear vision of where the organisation is going and the route it will follow to get there, and then track and measure the organisation’s progress to achieving it. The whole approach delivers an aligned organisation with every role working together towards the same goal.

The focus is on developing strategic business plans and then putting them into action. The participants will discover how to align the organisation with the strategy by engaging with stakeholders, delegating to others, measuring progress, and making tactical adjustments along the way. It also explains effective ways of evaluating how well strategic objectives have been achieved, learning lessons, and recognising success and the contributions of individuals.

Course Objectives

After the training course, the participants will learn to:

  • Establish a clear, achievable, and compelling vision
  • Develop strategic objectives aligned with this vision
  • Understand the balance of strategic risk with desired outcomes
  • Know how to select the vital few measures to measure implementation
  • Evaluate variances from your plan and the reasons

Target Audience

This training course is appropriate for many managers in operational, functional and support areas in private sector companies, charities, public sector organisations, local authorities, and central government ministries. It can apply to an overall organisation or a significant operating unit, with some autonomy, within a larger organisation.

It is suitable for a wide range of working professionals, including (but not limited to) the following:

  • Executives responsible for Strategy, Marketing, Research, Operations, HR, Finance, etc.
  • Line and Functional Managers, Team Leaders, and Supervisors
  • Strategic Managers who want to assess their current approach to strategy
  • Operational Managers who are looking to take on more strategic responsibilities

Training Methodology

This training course is based on a carefully planned schedule of highly focused tutor input, using a balanced set of state-of-the-art learning mechanisms. The emphasis will be on studying real organisations making significant strategic decisions.

Above all, the principles and approaches to strategic analysis, planning and management will be illustrated by referencing real-life situations in which the programme leader has been personally involved.

Course Outline

Day One

Understanding the Bigger Picture: What is Strategy?

  • Principles of Strategic Management and Business Planning
  • The Scope of a Strategic Business Plan
  • Creativity and Innovation in Strategic Management
  • The Importance of Consulting with Colleagues and Other Stakeholders
  • Principles and Methods of Delegation
Day Two

Develop a Strategic Business Plan for Your Organisation

  • Strategic Analysis of Your Environment
  • Industry Analysis Tools and Techniques
  • Tracking Market Developments
  • Understanding Your Organisation’s Ability to Respond to Market Opportunities and Threats
  • Strategic Fit of Your Organisation’s Structure, Business Processes, and Culture
  • Generating, Prioritising and Selecting Strategic Options
Day Three

Ensuring Strategic Alignment

  • Principles of Strategic Alignment
  • A Strategic Management System
  • Developing a Strategy Map
  • Alternatives to the Strategy Map
  • Advantages and Disadvantages of the Balanced Scorecard
  • Total Strategic Alignment
Day Four

Evaluating and Implementing Strategic Business Plans

  • Stakeholder Analysis and Communication
  • Allocating People and Resources to the Plan
  • Evaluating and Improving Performance against Plan
  • How to Assess and Manage Risk?
  • Performance Measurement and Management
Day Five

Putting the Strategic Business Plan into Action

  • Communicating Strategy to Align Your Organisation
  • Gaining Commitment to and Responsibility for the Strategy
  • Practical Implementation: Converting Strategic Plans into Tangible Results
  • Linking Operational Plans with Strategic Objectives
  • Personal Goals, Plans, and Commitment to Act


Upon successful completion of this training course, Newage Certificate will be awarded to the delegates.

Options & Brochure